Pour Kitty

Pour Kitty was a new business in Spring Hill, FL, and as such needed a branding and marketing strategy including a logo, a website, and social media ads.

Sanczel Designs was able to create a logo for Pour Kitty by learning about their business and creating a simple, unique visual that is bold enough to catch attention, yet simple enough that there would be no issues recreating the logo on all sorts of promotional items including signs, business cards and letterheads, as well as promotional products like stickers, bottle openers, and even t-shirts. The logo created is an elegant cat face on the shape of a snifter.

In addition to a logo, a website had to be created for Pour Kitty. Since the company was new and a brand was not yet established, Sanczel Designs had to create a look and feel for what the company wanted to represent and where they fit in the conversation of the craft beer accessories market. In speaking with the owner, the brand needed to be upscale yet artistic. This resulted in a minimal look with simple, flowing lines that had to look great on all device sizes, large and small.

But the site didn't just have to look pretty, it also had to have plenty of functionality built into it, including a blog page, an events page, a store front, and a custom built, password protected content management system which works on both mobile and desktop in order to add or edit products to the store, upcoming event listings, or blog posts.

Sanczel Designs also provides the images for Pour Kitty's social media accounts on Instagram, Facebook and Twitter. This includes avatars, cover images, and advertising posts.